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Six Trends We’re Seeing in Corporate Gifting This Year

Six Trends We’re Seeing in Corporate Gifting This Year

Q4 is upon us! And surprise surprise, so is the launch of our 2026 Holiday Corporate Catalog. If you’re itching to get your holiday planning started soon, first of all, call us, but second, take a scroll as we’re sharing the top trends in corporate gifting this year. Trends may come and go, but these six gift themes below have inspired some beautiful gift designs, if we can say so ourselves. Read to the end for one corporate gifting mainstay that we love.

The catalog launch is coming Sept 1st (!!), so make sure you’re subscribed to the email list to see it first.

Mocktails
From non-alcoholic celebratory champagne to booze-less drink kits, we’ve seen a big rise in mocktail requests among our corporate clients. We love this creative direction for gifts that are inclusive of everyone you’re sending to, without leaving anyone out of the party.

One of the frequent fliers in the Bow on Top warehouse this year has been a mocktail kit complete with a recipe book, drink garnishes, branded glassware, and the previously mentioned non-alcoholic champagne. It’s our favorite way to express appreciation, celebrate a success, or simply say “you deserve a drink,” and let the recipient enjoy it however they wish. 

Matcha & Non-Coffee Swaps
In a similar camp to alcohol alternatives, we’re also seeing requests for coffee alternatives as many of us turn to iced tea and matcha lattes for our morning brew. When it comes to our corporate gifts, many clients opt for a gift design that leaves room for coffee OR tea so they can tailor it to each recipient. Plus, we love fully stocked matcha kits (complete with bowl and whisk) as we’re seeing a rise in gifts that encourage slow mornings and self-care.

As for our Curated Gift collection, some of our best-selling gifts are tea-based designs that emphasize coziness and comfort for every gift recipient. 

Quiet Branding
Yes, there is a way to bring elevated gifting and brand recognition together. We like to call it: Quiet Branding. Think intentional logo placement instead of a logo on every item. We’re especially loving seeing this trend done with cohesive color palettes as a subtle nod to the brand, from the product color schemes to the gift box and bow. A gift suite dressed up in your brand’s iconic shade of green makes a beautiful impression on your audience, dare we say an even better impression than a bold logo.

We’re also seeing a move towards gift designs that align with the values of our clients with elevated items that give back to charity, meaningful purchases that support women and minority-owned businesses, and keepsake items that reflect sustainable missions and programs. We feel this trend will be one to stick around through the next few years. 

Remedy Kits
Also known as hangover kits, these tokens of rest and refuel have been popular for our clients in events, experiences, and conventions. They’re filled with hospitality items (think travel-sized Advil and Tums) that let your guests and gift recipients know you’ve got their back. With the ability to customize them for your crew, each item is curated with transport and function in mind, from the electrolyte powders and mini sunscreens for the summer of World Cup events to the Band-Aids and TSA-friendly Tide To-Go packs for out-of-town convention-goers.

Milestone Gifting
The end-of-year holidays are always our busiest season, and yet it has been so fun to see a rise in gifting around milestones rather than holidays.

Whether it’s employee anniversaries, new babies, retirement, or celebrating the success of a collaborative project, these milestone moments in everyone's lives show us how important it is to celebrate the everyday. One gift that stands out this year is a “moving away” gift from one of our corporations to a long-standing member of their team. Gifting around milestones allows you to show your people you see them, you support them, and you will always remember them.

Gadget-Forward Keepsake Gifting
This ain’t your grandma’s gift box. With keepsake gifting making its way into gadgets, we’re seeing a rise in requests for elevated items like digital photo frames, travel-ready tech kits, branded power banks, and vibe-heavy portable speakers.

Heading into the holiday season, we expect to see even more gift designs that highlight this new wave of keepsake items in elevated presentation and packaging. Add in a cohesive color scheme, and you can’t go wrong with a curated gift that sets up your team, your clients, and even yourself for success. 

And finally, our Forever Fave: Reusable Gift Vessels
Sustainability is always in season! One of our favorite things about the gifts we create is the reusable (and often regiftable!) vessels that they come in. Plus, each gift comes packed with recyclable paper crinkle that keeps your goodies safe in transit.

Our Skyline Totes make the cutest lunch bags while our High-Quality Cardboard Gift Boxes are sure to shine at your next gifting occasion. Our Wood Boxes and Double-Handled Wood Crates are beautifully made to be displayed and reused as you see fit. Check out our full collection of Curated Gifts for all the reusable vessels we offer at Bow on Top.