When Rupi Kaur’s publishing team set out to create buzz for her highly anticipated book, “Home Body,” they turned to us for a gifting experience as poetic and thoughtful as Rupi’s work itself. Together, we collaborated on a launch campaign featuring over 1,400 personalized postcard gift suites and 200 luxurious PR packages, each designed to capture the book's essence and make a memorable impression on A-list recipients worldwide.
At the heart of the launch campaign was a commitment to artistry and authenticity. We brought Rupi’s iconic sketch work to life across every detail, from the wooden keepsake box and custom wax seals to postcard designs and envelope linings. Ensuring that every piece of this gift felt like a true extension of her creative vision, the packaging doubled as a collectible, blending visual storytelling with practical keepsakes.
Sustainability is a top priority for our custom and curated gifts, and this elevated project was no different. Every element was carefully curated with reusable materials and shipped via eco-friendly methods, aligning with the values of both Rupi and her audience. Managing delivery across more than 15 countries and four continents, we ensured that each package arrived safely in the hands of celebrities, artists, and influencers, amplifying the book’s global launch.
This custom PR gift suite stands out as one of our most star-studded and meaningful projects, a celebration of art, sustainability, and the power of thoughtful gifting in your community.
If you’re interested in corporate gifting for events, brand announcements, and launches, please reach out to our corporate gifting team. For more of our custom gifting portfolio, check out the client spotlight.
